Logo Vs. Brand Package

What is a Brand Package?

A brand package is a suite of design files that represents your business visually. Included is a custom logo design in various formats, a color pallet, a collection of multiple fonts, a set of design elements (such as icons or patterns), and other additional designed items to help boost your website design, social media presence or print presentation.

Why do I need a brand package? Why can't I just get a logo?

The purpose of the brand package is to create consistency across all of your business platforms and marketing materials. Having a beautiful logo won't be very effective if it is overshadowed by bad graphics. Imagine if Starbucks had a cluttered website and unappealing ads. They probably won't be the company they are today. Design Matters. And it matters for more than just your logo.

What if I already have a logo I love? Do I need a brand package?

The brand package is catered to meet you where you are and match your current needs. Does your logo need a refresher? Do you only need assets to accompany your logo? I can tweak the details of the brand package to include what's most important to you. During our consultation, we will discuss options to best serve your needs.

However, the brand package is meant to create an identity for your brand. If you already have an established identity you love, you will want to consider a la carte design services.

 

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Detail 3

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